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Create an enriched and more comfortable
lifestyle and culture.


TOTO STORIES - Introducing a series of various initiatives that embody our brand purpose.

Sustainable Products

Achieving Water
Saving and Cleanliness

As We Have Been, We Will Always Be

“Providing a healthy and civilized way of life”—This was our founder’s vision. It is passed on to each of our employees without fail as the “TOTO Group Corporate Philosophy.” This vision has lasted over a century, and it serves as the center of the TOTO Group’s management and the touchstone for our design and production craftsmanship and sales activities.

We will work to ensure this vision is passed on to future generations by delivering safe and reliable TOTO-brand products and services to customers worldwide. In doing so, we will “create an enriched and more comfortable lifestyle and culture built on our plumbing products.” This enduring tenet is a key facet of the “TOTO Group Corporate Philosophy.”

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Keep gaining
TOTO fans around
the world


Keep Gaining TOTO Fans around the World

TOTO’s first president, Kazuchika Okura, wrote a letter to his successor, Saburo Momoki. The words contained in that letter have been treasured by the TOTO Group ever since as the “Words of Our Founder.” These words express the idea that “kindness must always come first” and state that our goal should be to provide good products and satisfy the customer and, by accomplishing that, profit and compensation will follow. The “Words of Our Founder” are positioned at the center of the TOTO Group’s management and represent our enduring vision. My duty is to ensure that this vision, cherished by each president before me, is passed down to the next generation.

We have found ourselves in a period of dramatic change and uncertainty in recent years, which has included the COVID-19 pandemic, frequent natural disasters, changes to the international situation, and the progression of digital technologies. Under these circumstances, we are faced with the fundamental question of “what is the purpose of TOTO Group’s existence as a company?” As the TOTO Group heads into the future, the answer to how we will be useful to people and society comes back to the “Words of Our Founder.” Our purpose is to create enriched and comfortable lifestyles for customers worldwide. The world is constantly changing. And, if amid this change, we ever find ourselves unsure about something, the “Words of Our Founder” and our “Corporate Philosophy” lay out everything we need to continue to value as we go forward.

The “Company Mottos,” the TOTO Group’s “Corporate Philosophy,” and our “Charter of Corporate Behavior” represent our inherited values. In other words, they are TOTO’s “heart,” which is shared among all our employees and will be carried into the future. TOTO’s “heart” remains unchanged. However, the way our “body” (business activities) moves will adapt to changes in the business environment. The TOTO Group’s strength lies in the fact that our “heart” remains firmly rooted as the precondition of each employee’s actions.

Starting in fiscal 2021, we launched our “New Shared Value Creation Strategy: TOTO WILL2030” (hereinafter, “WILL2030”), which clarifies the lifestyle, society, and environment we want to achieve from a long-term perspective.

In addition to the important material issues of “Cleanliness and Comfort,” “Environment,” and “Relationships,” we are working to integrate Corporate Social Responsibility into TOTO’s management. TOTO aims to create an enriched and comfortable future society that has no impact on the global environment as we achieve economic growth. As a result of our efforts, we will contribute to the United Nations Sustainable Development Goals through WILL2030.

We conduct our business activities under the long-cultivated TOTO brand, which has redefined the concept that “good people make good products.” The TOTO Group’s approximately 34,000 employees conduct themselves properly. They wholeheartedly work for the benefit of our customers and society to create something different from mere industrial goods. When we communicate this to our customers through our products and services, I believe that the TOTO brand will shine even brighter. I am confident that as we continue to further refine the TOTO brand, we will keep gaining TOTO fans around the world.

Representative Director


New Shared Value Creation Strategy TOTO WILL2030

The TOTO Group formulated its “New Shared Value Creation Strategy: TOTO WILL2030” with a focus on helping achieve a carbon-neutral and sustainable society by 2050. TOTO aims to help realize a sustainable society and help achieve clean, comfortable, and healthy lifestyles by 2030.

With the important material issues of Cleanliness and Comfort, Environment, and Relationships, we are working to integrate TOTO’s “Global Environmental Vision” into our management. TOTO aims to help create an enriched and comfortable future society that does not negatively impact the global environment to achieve economic growth. As a result of these efforts, TOTO will contribute to the United Nations Sustainable Development Goals through WILL2030.

Water, Earth & a better Tomorrow

At TOTO, we’re committed to improving life and the environment for a thriving future. Our production processes and products save water and energy, while reducing impact on the environment. We provide cleanliness and comfort while building relationships that enrich life. Water, Earth & a better Tomorrow. All our group companies are dedicated to building a healthier and more sustainable tomorrow.

Global Themes: Cleanliness and Comfort, Environment; Conserve water, Prevent Global Warming, Our Global Society, Relationships.
Sustainable Development GOALS Logo
  • Good Health and Well-Being
  • Gender Equality
  • Clean Water and Sanitation
  • Affordable and Clean Energy
  • Decent Work and Economic Growth
  • Sustainable Cities and Communities
  • Responsible Consumption and Production
  • Climate Action
  • Life On Land
  • Partnerships for the GOALS



Sustainable Products That Balance Cleanliness, Comfort, and Environmental Responsibility

Over the last 100 years, TOTO has provided products that offer cleanliness and comfort. We also provide eco-friendly products. Under WILL2030, we defined products that realize both of these requirements as sustainable products. By popularizing sustainable products around the world, we will contribute to realizing an enriched and comfortable society that is environmentally friendly.

Cleanliness and comfort/ Health products

  • Clean
  • Comodidad
  • Universal Design
  • Diseño
  • Healthy

Sustainable Products

Environment products

  • Ahorro de agua
  • Hot water saving
  • Electricity saving
  • Reducing C02 emissions
  • Energy saving

Examples of Applicable Products (Main Function in Brackets)

*Product availability will depend on the regional market

  • Housing Equipment


    • Electricity saving (4.8L and lower)


    • Clean (EWATER+)
    • Comodidad
    • Energy saving (MAHOBIN heat-retaining bathtubs)
    • Diseño
    • Hot water saving


    • Clean (EWATER+)
    • Electricity saving

    Bathroom vanity units

    • Clean (EWATER+)
    • Diseño
    • Hot water saving (Eco Single)

    Modular kitchens

    • Clean (EWATER+)
    • Diseño
    • Hot water saving (Eco Single)
  • Público


    • Clean
    • Water saving (6L and lower)


    • Clean
    • Electricity saving

    Auto Flush Valve

    • Clean (TOUCHLESS)
    • Ahorro de agua


    • Clean (EWATER+, TOUCHLESS)
    • Ahorro de agua

    Auto Faucets

    • Clean (EWATER+, TOUCHLESS)
    • Ahorro de agua

    IoT Support

    • Comodidad
    • Universal Design
    • Ahorro de agua

We aim to have sustainable products make up 78% of our global product portfolio.

Sustainable Products that balance cleanliness, comfort, and sustainability are unique to TOTO. In fiscal 2020, sustainable products made up 69% of our product offering (Japan: 74%, Overseas: 56%). We aim to achieve 73% (Japan: 80%, Overseas: 61%) by fiscal 2023 and 78% (Japan: 85%, Overseas: 70%) by fiscal 2030.

Percentage of sustainable Products69%73%78%
Japan 74%Japan 80%Japan 85%
Overseas 56%Overseas 61%Overseas 70%
Mainland China 49%Mainland China 56%
Asia 50%Asia 54%
Americas 70%Americas 73%
Europe 83%Europe 84%

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