TOTO STORIES - Introducing a series of various initiatives that embody our brand purpose.
As We Have Been, We Will Always Be“Providing a healthy and civilized way of life”—This was our founder’s vision. It is passed on to each of our employees without fail as the “TOTO Group Corporate Philosophy.” This vision has lasted over a century, and it serves as the center of the TOTO Group’s management and the touchstone for our design and production craftsmanship and sales activities.
We will work to ensure this vision is passed on to future generations by delivering safe and reliable TOTO-brand products and services to customers worldwide. In doing so, we will “create an enriched and more comfortable lifestyle and culture built on our plumbing products.” This enduring tenet is a key facet of the “TOTO Group Corporate Philosophy.”
New Shared Value Creation Strategy TOTO WILL2030
The TOTO Group formulated its “New Shared Value Creation Strategy: TOTO WILL2030” with a focus on helping achieve a carbon-neutral and sustainable society by 2050. TOTO aims to help realize a sustainable society and help achieve clean, comfortable, and healthy lifestyles by 2030.
With the important material issues of Cleanliness and Comfort, Environment, and Relationships, we are working to integrate TOTO’s “Global Environmental Vision” into our management. TOTO aims to help create an enriched and comfortable future society that does not negatively impact the global environment to achieve economic growth. As a result of these efforts, TOTO will contribute to the United Nations Sustainable Development Goals through WILL2030.
Sustainable Products That Balance Cleanliness, Comfort, and Environmental Responsibility
Over the last 100 years, TOTO has provided products that offer cleanliness and comfort. We also provide eco-friendly products. Under WILL2030, we defined products that realize both of these requirements as sustainable products. By popularizing sustainable products around the world, we will contribute to realizing an enriched and comfortable society that is environmentally friendly.
Examples of Applicable Products (Main Function in Brackets)
*Product availability will depend on the regional market
- Housing Equipment
We aim to have sustainable products make up 78% of our global product portfolio.
Sustainable Products that balance cleanliness, comfort, and sustainability are unique to TOTO. In fiscal 2020, sustainable products made up 69% of our product offering (Japan: 74%, Overseas: 56%). We aim to achieve 73% (Japan: 80%, Overseas: 61%) by fiscal 2023 and 78% (Japan: 85%, Overseas: 70%) by fiscal 2030.